About Squab Storage
Founded in 2005, Squab Storage is a leading UK self-storage provider offering secure, flexible solutions for domestic and business customers. From its original base in Leamington Spa, Squab has expanded to six operational sites nationwide, supported by a growing team and complementary removal and farm businesses across the group.
“We’ve grown significantly in recent years, from one site to six across the UK, and needed phone systems that could keep pace with that expansion.”— Alex Henney, Managing Director, Squab Ltd.
The Challenge
By 2021, Squab faced several challenges due to its outdated copper-based phone system, which had become increasingly obsolete. Each handset costs approximately £100 per month, resulting in unsustainable telephony expenses.
“We were stuck with a legacy system that was expensive and restrictive. It simply couldn’t support where the business was heading.”— Alex Henney, Managing Director, Squab Ltd.
The system also lacked the flexibility needed to support staff working remotely or across multiple sites. With plans for further expansion, the team recognised the urgent need for a VoIP solution that could maintain the service quality required for customer-facing roles while reducing costs.
The Solution – 3CX
Following a recommendation, Squab partnered with Gradwell to deploy 3CX across the business, which includes twenty-five employees across the group and sixteen within Squab Limited.
The aim was to modernise communications, improve flexibility and reduce operational costs.
Gradwell recommended implementing an 8SC 3CX license to ensure all departments across the group can operate smoothly without interruptions, while only paying for concurrent calls, meaning costs are incurred solely for the calls being made rather than on a price per user basis.
Results
Since transitioning to Gradwell, Squab has achieved significant operational and financial improvements:
Driving Cost Savings and Efficiency
By replacing an outdated copper-based system, Squab has decreased communication costs by up to five times compared to its previous setup. Monthly handset expenses have fallen significantly, freeing up valuable budget to reinvest in the business for cost-saving benefits.
Empowering a Connected Workforce
With the 3CX app, Squab’s teams can now answer calls effortlessly from anywhere, whether in the office, on-site, or working remotely. The system simplifies managing inbound-heavy call traffic, enhances efficiency and communication across multiple sites, and ensures customers always receive prompt, professional support, even outside regular hours.
Supporting Growth
As Squab has expanded from one site to six across the UK, most recently in 2023, Gradwell’s 3CX solution has scaled seamlessly to support that growth. Adding new users, devices, or locations, including new sites, has been straightforward, providing Squab with the flexibility to expand without disruption.
Reliable, Responsive Support
Gradwell’s UK-based support team has proven to be a trusted partner, providing swift and effective assistance whenever needed. Technical issues, such as blacklisted IPs, were resolved quickly to keep operations running effortlessly.
“The ongoing service and support have been fantastic. Gradwell responds quickly whenever we need something, and everything’s been overseen efficiently.”- Alex Henney, Managing Director.
Renewal and Continued Partnership
In 2024, Squab renewed its contract with Gradwell:
“The renewal was easy. The offer was clear, the process was simple, and the contract just rolled over. The service still provides excellent value for money, and the support is strong. There’s absolutely no reason to change suppliers.”— Alex Henney, Managing Director, Squab Ltd.
Alex highlighted the value and reliability of Gradwell’s service as the main reasons for continuing the partnership.
With Gradwell and 3CX at the heart of its communication infrastructure, Squab Storage is well-positioned for continued growth and operational excellence across its expanding UK network.
“The system just works, it’s efficient, flexible, and cost-effective. It supports the way we work now and will continue to support us as we grow.”— Alex Henney, Managing Director, Squab Ltd.
Find out more about Squab Storage: https://squabstorage.co.uk/
