|Type of business:||IT Consultancy|
|Solution required:||Connectivity & Calls|
|Gradwell products:||EFM & Hosted VoIP|
Based right in the heart of Birmingham, Abussi is an official premier co-seller of Gradwell solutions. With an annual turnover of £250,000, Abussi offers IT and telephony services including off-site back up, cloud services, hosted Exchange, UC-Lync, file storage and telecom services.
Abussi delivers solutions for a broad range of sectors including architects, accountants, insurance brokers and interior design companies, to name but a few.
“Gradwell was one of the first of its kind to offer easily purchasable VoIP services” says Craig Sharp, Company Director at Abussi. “It was something we wanted to offer our clients, so we implemented a completely new VoIP system internally for our own use at first”. Abussi has deployed Gradwell phone systems for it’s clients ever since. “We’ve only ever sold a competitive product once, and that was because the client needed a more basic solution” explained Sharp.
“Nine out of ten of our clients are better suited to Gradwell’s solutions. Though there is nothing inherently wrong with more basic products, they only deliver 25% of the system functionality that Gradwell’s feature-rich solution offers” he added.
Gradwell – solving client needs
Gradwell provides Abussi with the scope to offer a broader range of services and in addition “Gradwell has enabled us to up-sell and make 35-40% of our clients more ”sticky” commented Sharp.
Once we have proposed and installed VoIP we then set about suggesting other IT services and vice-versa.
“The functionality and cost of VoIP solutions from Gradwell enables us to show our clients that a flexible telephone system with clever features is affordable – it’s a no brainer” A fully hosted VoIP phone system reduced the long term communication costs for one Abussi client by 35% in comparison to the existing system they already had.
“We have also been able to reduce one of our client’s VoIP monthly costs by 66%, and in another case reduced monthly charges from £80 plus calls to £60 including calls” states Sharp.
A future with Gradwell
In an ideal world Abussi would like to “convert 60-65% of our current clients over to VoIP, but some customers either don’t like the idea of it and are resistant to VoIP or prefer traditional phone systems. Realistically, we have a 12-month objective to grow business by 10-15% and a good proportion of that will hopefully be attributable to VoIP and Gradwell”.
“We would also like to increase the EFM arm of our business with Gradwell. At a very competitive price-point EFM sits comfortably between the high speed ADSL and the superfast fibre option. It’s perfect for our clients”
Sharp concludes with “Our future with Gradwell is looking very bright indeed”.