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We’re delighted to announce a new product: Wave, a new hosted phone system designed for UK SMEs.

Wave is the result of over 15 years of developing and providing cutting edge VoIP technology to UK businesses and is developed to use the full power of Amazon Web Services hosting for superior reliability and scale. Built in-house over the course of two years by a team of dedicated developers, product managers, designers and technical architects, the system features a modern management control panel and softphone app for mobile, desktop and web. Wave launches with support for a range of handsets and conference phones and is available now.

Using the full power of AWS

Built to take advantage of AWS technology in two geographically diverse data centres, we’ve created the Wave platform to scale automatically, with new instances created during heavy load periods. This means that a great user experience can be kept consistent at all times.

We think that Wave will be an attractive proposition for Gradwell’s increasing pool of partners; priced competitively and designed as a simple but powerful solution for the SME market. Wave will also be integrated with an online portal, built on Salesforce’s Community Cloud specifically for partners, allowing them to promote, sell, onboard and bill new customers – all from one system. The new partner portal will launch later this quarter.

Great call quality

We’ve developed Wave to use the latest digital codecs from Opus to bring true HD quality to every call. Opus technology also means very low latency, particularly important for international and long distance calling.

Wave call quality

A business line for anywhere

Created as a simple but all-inclusive phone solution, the system features transparent pricing, with all features bundled as standard. It ships with access to an easy-to-use control panel and an integrated softphone app, available for MacOS and Windows, and available on mobile devices through Apple Store and Google Play.

“We think that Wave is a really compelling product for any small business looking at switching phone system, whether from legacy ISDN and on-premise PBX, or from a competing system. This launch is just the beginning for Wave; we’re excited about some of our future plans for the system and its feature-set, with a number of major features due for launch over the next few months."

- Peter Gradwell, CTO and Founder
Wave app

Created with Partners in mind

We’ve created Wave for our increasing pool of partners; priced competitively and designed as a simple but powerful solution for SMEs. Wave will also be integrated with an online portal, built in the Salesforce ecosystem, allowing partners to directly promote, sell, onboard and bill new customers – all from one system.

"We’re delighted to launch a product that gives the channel a genuine alternative to Broadsoft-reliant products. Wave is designed to be the ideal SME hosted phone system, powerful but easy to use, and scope to expand with the customer’s organisation. We’re excited to give our partners a chance to gain value from this new system, and our upcoming partner portal is a key part of that proposition.”

- Jamie Ward, Sales & Marketing Director

Find out more about Wave

A new VoIP phone system, built to help you grow your business. See how we can help you today.

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