VoIP adoption rates are on the rise all over the world, with globalisation playing a key in the technology’s rise.

Traditional phone services are suffering from large declines, with recent Ofcom reports showing a fall of over 1 million fixed line subscribers during 2009-2010. But what could be driving this move away from the faithful fixed line market? The main problem with traditional PSTN services is that users are tied to a physical location and struggle to get the real flexibility required by today’s hyper-mobile users.

The best example that highlights the way globalisation of today’s workforce is driving increases in the VoIP market is that of Poland. The Institute for Public Policy Research reports that around 1 million Polish workers are currently in the UK alone. Contacting families and relatives abroad is arguably a key concern for any expatriate, but the costs involved of using traditional PSTN and mobile phone lines are expensive and can serve as a significant barrier.

To counteract this, the transient Polish workforce have taken to using VoIP, with the Ofcom study showing that 35% of Polish people used their PC to make calls via the internet.

The flexibility of VoIP services allows them to significantly reduce the cost of calling home. Calls to landline are reduced to as little as 1.5p per minute, but it gets even cheaper with the ability to make VoIP to VoIP calls for free! For example two people Gradwell VoIP customers can call each other for free, using a computer, a VoIP phone on their desk or an App on a smartphone.

Such is the level of uptake and savings compared to traditional methods the popular site Money Saving Expert now recommends VoIP as the easiest and cheapest way to make international calls.

For more information on how to take advantage of VoIP to reduce your phone costs contact a member of our sales team on 01225 800 808 or email sales@gradwell.com

(Image by Horia Varlan)


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