The VoIP market is growing rapidly, while traditional landline connections are in decline, as consumers switch to phone systems with increased flexibility and reduced costs.

According to findings from market research firm Infonetics, the VoIP market “weathered the economic turmoil” to grow to a staggering $49.8 billion in 2010. This is a rise of $15 billion in just two years, mainly driven by SIP Trunking and Hosted VoIP services.

These findings are also echoed closer to home. The UK’s Office of Communications, Ofcom, recently released a study showing that landline subscriptions in the UK fell by over 1 million in a year, with the business market hit hardest with a 5% drop.

These reports show that users are switching away from traditional PSTN services, in favour of more flexible VoIP and mobile services.

VoIP might be about to get more popular in the UK, especially with commuters, after talks to get mobile phone signal on the London underground collapsed. As phone coverage continues to be a black-spot in the Tube, users will still be able to make phone calls by connecting to VoIP services on a mobile device as WiFi coverage is still planned to be in place before the 2012 Olympics.

The rise of VoIP and decline of PSTN subscriptions can be attributed to consumer attitudes towards the two technologies. While PSTN has been the mainstay of telecommunications for many years, the internet has freed telephony, allowing it to become more flexible and drive down costs, especially for companies communicating internationally. VoIP allows businesses to add extra capacity at no extra costs, enable remote offices with no impact on inbound communications and, perhaps all importantly, drive down call and line rental costs.

For more information on how your business could benefit from switching to our award-winning VoIP service call a member of our team on 01225 800 808 or email

(Image by Camilo Rueda López)


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