Jack Schofield’s Second Law of Computing states that “data doesn’t really exist unless you have at least two copies of it”. If you’ve ever been faced with the infamous ‘blue screen of death’ (or worse, a lost or broken machine), you’ll certainly know how true this statement is. As we continue to create more data than ever, keeping ‘spare copies’ has become increasingly important.

This need to back-up data and save all your files without errors or corruption has been a major cause of the growth of cloud-based storage in recent years. Often the assumption we make is that storing files in the cloud is enough of a protection. However, if the worst happens and company devices are damaged or lost, restoring those devices or setting up their replacements with an exact copy is more complex than we might think.

You need to know your data is safe online but, also, that it can be downloaded again quickly and easily when you need it. Sometimes storing data in the cloud isn’t enough.

The sky’s the limit

The emergence of cloud technology now means businesses can access external storage that is both easy to access and low cost in comparison with the upfront and maintenance costs of local servers. As such, the cloud is taking over the market: 24% of IT budgets were allocated to cloud solutions in 2015, with the highest percentage allocated to SaaS models.

The cloud presents us with online storage – sending a copy of the data over a proprietary or public network to an off-site server. Cloud storage means you have greater peace of mind when it comes to backing up data. However, if you ever need to restore files lost from local drives, the downtime involved in importing tens of thousands of documents back to local computers can really add up.

Easy recovery is key to our peace-of-mind

We all acknowledge the importance of backing up our data, but perhaps even more important is the restoration process.

A poorly implemented restoration process can translate into a very lengthy one, and result in a lot of downtime for your company. In a USA Today report, over 80% of data centre managers said their downtime costs exceeded $50,000 per hour, and for over 25% that number was a staggering $500,000 per hour. Costs for UK SMEs will be lower, but still significant.

Downtime is a concern for any company, large or small, and is worth avoiding if at all possible. Below are five ways downtime, due to a lengthy data restoration, can seriously hurt your business.

Loss of revenue

With our everyday reliance on technology, as well as our move to cloud services like Office 365, a lot of your staff are going to be unable to work effectively (without email, document collaboration, VoIP lines, etc.) during a lengthy restoration process. This is, quite understandably, going to result in a considerable decrease in productivity, and in turn will impact your bottom line.

Loss of customer trust

“What do you mean it’s gone?” – no one wants to be the bearer of bad news, and despite the fact that it’s better than completely losing your data, customers are unlikely to see a drawn-out data restoration as a positive. The result is more likely to involve a loss of faith – meaning you run the risk of not only losing your current customers but potentially damaging your reputation for future custom as well.

Wasted time

IT teams have much more important tasks to attend than to perform a tedious and time consuming restoration process, so the key here is to implement a solution that will protect against these issues before they happen.

Rushed and re-hashed

Having to recreate your presentation because you have lost your files is enough to drive the most determined of workers mad – especially if a backup of your data is in place, but it can’t be recovered in time.

Frustrated users

No one enjoys working at a company where poor IT processes get in the way of their jobs. If employees can’t access their files and do their work, frustration can creep in, which can have a negative effect on company morale and overall productivity.

Cloud safe

Cloud Safe, from Gradwell, is a Software as a Service (SaaS) and provides secure, scalable and cost-effective data storage. With a straight-forward installation and regular, automated updates, it’s very easy to use; extensive IT knowledge is not necessary. There is no need to install new hardware, no need for regular maintenance and the service is completely transparent to end users.

Most importantly, Cloud Safe makes it incredibly quick to restore backups from the cloud. Using your dedicated Cloud Safe online console, it’s easy for a non-technical person to select a backup and restore it to a new device. No messing around with physical media, ZIP or RAR files, or complicated command line procedures.

What’s more, Cloud Safe is backed up by dedicated support service, meaning any problems can be solved by a quick chat with our UK call centre.


Contact Gradwell today to learn more about Cloud Safe and give yourself peace of mind.


About the Author:

Olivia Lindsey, Marketing & Event Executive

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