According to research commissioned by eBay, 16% of the UK remains an “m-commerce not-spot”, meaning consumers are not able to make purchases on their mobile devices thanks to a lack of strong signal. The Scottish highlands and islands, as well as rural areas of England and Wales were found to be suffering the most from a lack of mobile coverage.
Angus McCarey, UK retail director for eBay, said that it wasn’t just the company that is missing out financially, but the UK as a whole:
“Mobile shopping represents a massive opportunity not just for retailers, but for the economy as a whole. Our research shows that consumers and retailers are missing out as the cost and reliability of mobile broadband prevents shoppers from spending.”
The company believes UK retailers would receive increase turnover by almost £1.3 billion a year if mobile connectivity was stronger.
It has complained to the regulator now, it said, because Ofcom is currently discussing plans for the future 4G data spectrum.
(Image by Ryan Fanshaw)