Broadband’s place as a utility of the modern age has been acknowledged, as internet speed details of 1 million houses on the property will be listed on Britain’s biggest house-hunting website.

Rightmove, who show details of close to 90% of properties for sale in the UK, are planning to list broadband speeds alongside traditional information, such as the number of bedrooms, parking spaces and heating systems.

The announcement shows how a reliable internet connection has grown to become an expected utility, similar to electricity, for today’s population. The internet is no longer seen as an expensive luxury, but a vital service, especially for the bulk of the UK’s growing businesses.

A source close to the company said: “Broadband is becoming one of the most, if not the most, important considerations for prospective buyers. Many people fall in love with a home only to find out it can only get really slow internet. By listing broadband speed with all the other property details buyers will be able to weed out homes that don’t have high-speed access.

The announcement comes after a recent survey, by independent ISP information website ISPreview, found that almost three-quarters of house hunters would be reconsider buying their dream home if it couldn’t provide a good speed, while more than half would pay more if it had a premium connection.

It also comes just after news that the UK government announced a second wave of funding for superfast broadband tests as part of a half billion pound project.

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(Image by Diana Parkhouse)


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