Created for and by channel partners, the Alliance Programme builds upon Gradwell’s more than 20 years industry experience as pioneers in VoIP and communication technology. Gradwell has developed the programme to guarantee business success for its partners. Key components of Alliance include a dedicated self-service portal, a new partner enablement programme, including education and marketing support, and access to more qualified support staff and engineers.
Launched on Thursday 20th January, 2022, the programme will enable MSPs and telco resellers to differentiate themselves and deliver on any scale, with access to Gradwell’s one-stop-shop of voice and connectivity products.
The launch represents a shift in strategic approach for Gradwell. With the recent acquisition of Leeds based telecoms company The Technology Group, the Alliance programme is the first major milestone in Gradwell becoming a channel-first business.
Resellers of traditional and Cloud PBX have suffered a loss of market share due to accelerated adoption of Microsoft Teams following the growth of remote and hybrid working, as customers shift their communications into one platform. This is despite a significant gap in capability between Teams and industry-standard PBX software. The Alliance Programme was designed to help the channel regain market share by providing easy access to next-generation voice and connectivity products.
Gradwell has listened to the feedback of its partners and the market. It is clear that Broadsoft fatigue is a real issue within the industry; a race to the bottom is commonplace with price often being the only tangible point of difference. In a market dominated by standardised products, Alliance provides the channel with the ability to differentiate themselves, with a host of solutions ensuring sellers can stand out from the crowd.
Ward added “We have developed the Alliance Programme over the last two years as a direct response to the challenges now faced by the channel. Alliance is well placed to attract MSPs and telcos who are looking to add or are looking to move into comms for the first time.”
The Alliance Programme has solutions that are suitable for telephony requirements of all sizes, from small offices needing bespoke telephony, to multinational corporations looking for a hybrid working solution. Alliance partners will be able to choose from a portfolio of industry-leading products and services such as the full offering of voice solutions including 3CX, Microsoft Teams Direct Routing, and Gradwell’s own feature-rich and cost-effective cloud PBX, Wave. Partners will also be able to provide leased line solutions, from more than ten different carriers, depending on location as well as standard broadband services.
Support for partners goes well beyond the point of sale, Gradwell have created the Alliance University where partners can access comprehensive training and all the resources needed for success, making this a truly collaborative experience. Together with an in-house development team as well as dedicated partner managers, partners are only a phone call or a click away from expert advice.