If you are starting out in business, possibly one of the first things on your to-do list will be to create a website and start to build an online presence. But where do you start?
There are lots of options out there if you want to build a website and you may have seen T.V. ads for website builders, or heard tech-minded friends talking about WordPress. So here’s a brief overview of some of the options available to you…
Free blogging platforms
A blog can be great way of sharing opinions and news, creating web presence providing content to a community.
There are many free blogging platforms such as blogger, Live Journal, and Tumblr, which enable you to quickly and easily create a free website without the effort and expense of buying hosting and web domains. These platforms tend to offer a range of attractive templates and a number of social features and other “widgets”.
Perfect for: Hobby bloggers, people who want to share their interest or passion, anyone dipping a toe in the blogging waters.
Not so good for: Businesses and professionals who are more serious about developing their web presence.
Low cost website builders
If you have turned your television on in the last year, you would have seen an advertisement for a free website builder like 1&1 MyWebsite. These services offer a simple way to build your own website in order to get any business up and running online for a small monthly fee. You don’t need a designer or a developer and start-up costs are minimal. It might be worth noting that with these services, moving your website to another provider in future may mean re-building the whole thing from scratch.
Perfect for: Small businesses that want a web presence but don’t expect this to be their main source of income or sales leads
Not so good for: Businesses which plan for growth, or who are more serious about digital marketing, SEO, or social media
Content Management Systems, designers and developers
If you are more serious about web presence and digital marketing then you might want to consider a content management system (CMS). Well known examples of these include WordPress, Drupal, and Joomla. If you use a CMS for your website, you can work with a professional Web Developer to create a more sophisticated and bespoke site for your business without the need to write code each time you need to add a page (most people who can use Microsoft Word should be able to grasp web editing using a CMS).
A good professional web developer or designer will get to the bottom of your web objectives including things like lead generation, user experience, and search engine optimisation, and build a website that is tailored to the needs of your business, customers and prospects.
Good for: Businesses that are more serious about online marketing, and have more sophisticated objectives and requirements.
Not so good for: Individuals looking for a quick-start or one stop shop for their website.
SpecTronics UK design and build websites for businesses. You will benefit from working with a professional and experienced web team without paying the substantial overheads of a large developer. For more information, call 020 7183 6076 or visit www.spectronics.co.uk
Ben Spector is the Managing Director at SpecTronics UK and an experienced IT Consultant. He studied Electrical & Electronic Engineering at the University of Manchester and worked in Project Management before moving into the IT Industry. His areas of expertise are Network Infrastructure, Google Apps and VoIP.
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