The Mobile World Congress (MWC) has become the world’s largest mobile industry event over the 24 years it has been running. For one week in February over 1,300 manufacturers, developers, suppliers and partners descend on Barcelona to show case their latest innovations for the 75,000 attending industry delegates.
Christer Holloman from Sky News Tech Talk visited the conference for Gradwell:
Having recently returned from the Consumer Electronics Show (CES) in Vegas I thought it would be hard to beat that ‘buzz’ at the Mobile World Congress, but I was wrong. There was an abundance of anticipation and ‘deals being done energy’ in the exhibition halls as I was making my way though the crowds.
Not only the large but also the medium sized booths had their own conference tables and meeting rooms to facilitate impromptu business meetings. In addition, approximately one third of the exhibition space was dedicated to by-invitation-only representation suites where pre-arranged meetings took place between the big players; Huawei, T-Mobile and HTC had for example entire pavilions to themselves.
I got a chance to catch up with Lars Wahlstrom the CEO of Telepo, an enterprise cloud service supplier. In the UK they work with Gradwell by powering their business communication suite, Gradwell One. Mr Wahlstrom confirmed that MWC was great for business as it enables them to meet clients from all over the world in one place.
Apart from business being done and cloud services the other major theme at this years congress was not surprisingly mobile platforms, you might even call it ‘The War Of The Platforms’. The CEO of Microsoft, Steve Ballmer, used his entire keynote to talk about why Windows Mobile 7 is the ideal platform to develop for. The CEO of Twitter, Dick Costolo, used his keynote to high light that consumers expect applications to function the same across platforms which isn’t the case today with such a diverse range of systems.
The only problem with the congress is that there is almost too much to do. My main goal was to get around and see all the exhibition stands to discover cool innovations and meet the people behind it. That alone took me about 2 days and then I still hadn’t yet seen any keynotes or panel discussions.
The Mobile World Congress is actually run from London and changes its location every 5 years. This year was the last year in Barcelona and rumour has it that next year it will be hosted in Milan, maybe I’ll see you there!
Christer Holloman at Mobile World Congress for Gradwell