A report released by Ofcom reveals UK consumers are some of the earliest adopters of new communications technologies.
Ofcom’s fifth International Communications Market Report looks into the global communications market and focuses on take-up, availability and the use of broadband, landlines, mobiles, TV and radio in 17 countries.
The report reveals UK consumers are among the best connected for broadband, mobile and digital TV and that the UK has seen the fastest growth in the use of smartphones.
Although Ofcom have labelled UK consumers as early adopters of some communications technologies, the report shows that the UK is behind other countries in its use of VoIP.
According to Ofcom, there are only 5 subscribers of VoIP in the UK for every 100 people, compared with 26 in France and 20 in the Netherlands. This is despite the UK witnessing an average 27 percent increase in VoIP subscriptions between 2006 and 2009.
Ofcom claim the slower growth of VoIP in the UK is because, “VoIP services tend to be more popular in countries where there is high demand for international calls or where broadband is available to consumers without the need for a landline service”.
In another report, Ofcom released figures showing that the UK’s awareness of VoIP rose from 55% in 2008 to 64% in 2010. As the UK starts to become more aware of VoIP and as the popularity of VoIP starts to snowball further, Ofcom forecast that the UK’s use of VoIP will start to match those of other countries.
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