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Gradwell Internet services help create a customer magnet

Key case study facts:
Company name: L&H Components
Type of business: Electronic component distribution
They needed: To unify communications across two locations and to reduce inbound email delays
Gradwell products: Multi User VoIP, Email Hosting, Website Hosting, Email-to-Fax
Company website: www.lhcomponents.co.uk

L & H Components imports magnetic components used in transformers and motors. As a small company, with directors working out of two locations, using different landlines – they decided it was time to improve customer service by unifying its telecommunications.

“No-one really came close to offering the full services that Gradwell provides – a lot just offered the single VoIP service, whereas Gradwell gives you a virtual exchange. I was also getting delays on inbound emails – these have stopped since moving to Gradwell.”
Simon Bellamy, Director, L & H Components Ltd

Services and results:

  • Multi User VoIP – unified communications, delivered greater flexibility and reduced costs.
  • Email and Website Hosting – delays on inbound emails have ceased.
  • Email-to-Fax – improved customer responsiveness now that staff can send faxes at both sites and via email when out of the office.


“To be honest, there were very few providers offering a business service like Gradwell’s.”
Simon Bellamy, Director, L & H Components Ltd

A numbers game: As the sole European distributor for Magnetic Metals Inc., it’s important for L & H Components to maintain a professional image, as Director, Simon Bellamy explains, “With two of us working from home, customers had two different telephone numbers for the same company – we knew there had to be a better way and VoIP was the logical solution.” After a quick Internet search, Simon found Gradwell, “To be honest, there were very few providers offering a business service like Gradwell’s.”

Fast work: Setting up the service was quick and easy, as Simon highlights, “Implementation was very quick. I signed up on Gradwell’s website and it was all set up within minutes.” L & H components also opted for Email Hosting and Fax as Simon adds, “It made sense to have our emails hosted too – I was getting delays on inbound emails – I don’t get any with Gradwell.”

Straight talking: In the three years that L & H Components has been using Gradwell, Simon rates his experience as positive and appreciates Gradwell’s approach to resolving issues, “I find Gradwell very open and honest – they put a status on their website within ½ hour of a problem occurring, when a lot of providers would hide behind them.” He continues, “One of my biggest gripes is offshore call centres – with Gradwell everything’s UK-based and that’s a big plus in my opinion.”

Customer magnet: Since implementing Gradwell’s services, L & H Components has seen costs come down and responsiveness increase, improving customer service, “We portray a much more professional image,” says Simon, “because we now have one phone number, the distance between our sites is invisible to customers – exactly the perception we want.”